Concept, design and creative direction for an explanatory video for Strategyzer. The Value Proposition Canvas allows you to design products and services that customers actually want. In this short video, we walk you through the tool and how it works.
Credits: Daniela Berto/Neue Big: Content Strategy and Production Lisa Cadamuro Jeanette Iris Mooney: Script Editing Maria Walnut: Concept, Creative Direction, Design Max Mörtl: Art Direction, Stop Motion Animation Direction Cris Wiegandt: Paper Craft Assistant Jimi Newport: 2D Animation Julian Terbuyken: Music and Sound Design Alex Belcourt: Voice Narration Crafted and filmed in Berlin at Cris Wiegandt Studio.
Special thanks to Björn Lefers for his contribution about the Audience/Script Analysis