Studio MW
Creative boutique for Empathic Humans and a more Compassionate Society.
Screen Shot 2017-05-30 at 16.19.53.png

Value Proposition Canvas


Concept, design and creative direction for an explanatory video for Strategyzer. The Value Proposition Canvas allows you to design products and services that customers actually want. In this short video, we walk you through the tool and how it works. 

Daniela Berto/Neue Big: Content Strategy and Production
Lisa Cadamuro
Jeanette Iris Mooney: Script Editing
Maria Walnut: Concept, Creative Direction, Design
Max Mörtl: Art Direction, Stop Motion Animation Direction
Cris Wiegandt: Paper Craft Assistant
Jimi Newport: 2D Animation
Julian Terbuyken: Music and Sound Design
Alex Belcourt: Voice Narration
Crafted and filmed in Berlin at Cris Wiegandt Studio.

Special thanks to Björn Lefers for his contribution about the Audience/Script Analysis

Value Proposition Canvas Explained

Screen Shot 2016-10-21 at 14.41.42.png