Studio MW
Creative boutique for Empathic Humans and a more Compassionate Society.

Fine Deodorant

Branding, Packaging

Corporate identity and packaging design for an organic, aluminium-free deodorant created in Berlin.

The starting point for this project was the brand's name - Fine - which in italian means "end". In addition, we wanted to create an honest product that was clear about what it does, and that looked elegant unlike most deodorants in the market. We treated the design of the label and logo as a dictionary definition, printed directly on a brown pharmacy glass jar. In addition, there is a small wooden spatula and a cotton bag.