Creative concept and Illustrations for HEMA's Easter Collection in 2017.
HEMA is a Dutch store selling anything from home products to food, clothing and much more. It's very much loved and connected to Dutch culture as you are bound to find at least a tea towel on every kitchen.
My hand drawn characters were translated by the HEMA design team into patterns and brought to life as a fascinating and wide range of products to celebrate Easter. Here is a small sample of all the products that were developed.